lily, Author at Michel et Augustin

Entries by lily

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Podcasting it up in 2019

There’s nothing like a good story. Even better? When you have a good storyteller. So, against Evan’s will, we convinced a whole bunch of podcast hosts to invite our Chief Troublemaker to their studio. The result? Informative and hilarious sessions on four food/snack/entrepreneurial podcasts that we know and love: Brand Builder by Snack Nation is […]

Our Target Box is Making Headlines!

Our holiday box, our pride and joy, has been making headlines – and we couldn’t be more proud! It’s exclusively available at Target nationwide (no, but seriously: everywhere!) from now until the end of December. Food Network named us one of their Hostess Gifts That’ll Make You the Favorite Party Guest. Red Tricycle said that […]

Strategic Shifts: All About the butter!

You might have noticed that we are leaning into our star ingredient like never before. That’s right: the Troublemakers of Taste are going all-in with BUTTER! The fact that we use real butter is a huge part of what makes our cookie squares so delicious, giving them that home-baked taste. As it turns out, it […]

Trublion of the Month: Danielle

Danielle has joined our ranks as the Head of Cookie Square Development (or Business Development as the rest of the world might say)! She’ll be in Paris for the first time on Thursday! We need some trublions (yes, we use the word trublion in English now; we’re making it a thing) to give her a […]

Design Diaries: Le Cookie Bag

You might not even have known this, but we have a bag of 15 Cookie Squares. It’s a format that is specific to the US market – because in order to be a competitive cookie, we need to be in the actual cookie aisle! (Our other cookie formats live at the checkout or in cafeterias.) […]

Have you met *Le Cookie Bag*?

Look! It’s our cookie squares – just MORE of them in one place! A colorful bag of 15 crunchy square-shaped cookies filled with a soft, delectable chocolate ganache and some other delightful ingredient. Pop-able, shareable. Great to bring to your in-laws’ house of dinner or if your heart is full of generosity for your coworkers. […]

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