You might have noticed that we are leaning into our star ingredient like never before. That’s right: the Troublemakers of Taste are going all-in with BUTTER!

The fact that we use real butter is a huge part of what makes our cookie squares so delicious, giving them that home-baked taste. As it turns out, it is also quite unique in the American market to have cookies in the supermarket made with the real deal.

Wait, is anyone unconvinced about how rad butter is? Read THIS, we say!

More to come! Stay tuned.

HUGE news: Our cookies are going to be in Target this holiday season – in a totally new format. Le Cookie Box!

Wait – are you a French reader? Do you maybe need a Target tutorial? In a nutshell: Target is like France’s Monoprix and America’s Walmart had a baby. For context: Target is big, has everything, and has been the source of pretty much all the items currently in Maëla’s New York City apartment. From cleaning supplies to furniture to groceries to sports equipment to school supplies to iPads, and everything in-between.

[No, really. Everything.]

Including our cookies! Le Cookie Box is white and shimmery gold, and holds 20 individually-wrapped Cookie Squares in our crowd-favorite flavor, Dark chocolate and a pinch of sea salt.

Are you an American reader? Fab. You may not have needed that tutorial, but you’ll be able to pick up the perfect holiday box of buttery happiness at your local Target, ALL across the US, starting in October. Oui, oui!

Danielle has joined our ranks as the Head of Cookie Square Development (or Business Development as the rest of the world might say)!

She’ll be in Paris for the first time on Thursday! We need some trublions (yes, we use the word trublion in English now; we’re making it a thing) to give her a hand. Who can…
1. … show her where the shower is and how to make herself a big cup of coffee on Thursday (September 19th)?
2. … find her a free desk to work at?
3. …give her a tasting of all your latest recipes?
4. …take her on some store visits (3 supermarkets)?

Could it be YOU?? Write to her with a big BONJOUR and say which item you’d be willing to help her out with!

A few fun facts about our newest trublion:

  • She just moved back to New York from San Francisco – ask her why!
  • She has worked for some incredible food brands in the US market – ask her which ones!
  • Celebrity Fact: She knows Jennifer Garner
  • Activities of choice: skiing and yoga

Great news: we are officially in Safeway, a large supermarket chain on the West coast! Woo-hoo!

HOWEVER, getting our cookies to move quickly in new stores – and building cookie love among consumers in a relatively new market – can be a challenge. So we’ve done a few things:

1. A Facebook Live with Safeway in their test-kitchen: Lily went to teach Maria how to make our shortbread, with ingredients you can find in your kitchen! Watch it here.
2. A temporary price reduction (TPR) for September-October ($4.49 from $5.99). And bright promotional labels. These should be verrrrry compelling.
3. In-store demos with our brand ambassadors.

We are very optimistic – send us some good vibes!

You might not even have known this, but we have a bag of 15 Cookie Squares. It’s a format that is specific to the US market – because in order to be a competitive cookie, we need to be in the actual cookie aisle! (Our other cookie formats live at the checkout or in cafeterias.)

Le Cookie Bag comes in 3 vibrant colors and delicious flavors, and is the perfect format for people who want to savor our cookies one at a time, or (gasp!) even share them with others.

The best part is: the bags are FLYING! I’ve started working on getting a second version of the packaging out the door for our next production.

What do you think of the updates? Drop me a line!

1. Meet our two newest trublions, whose job is to welcome guests to the Banana Farm! And they have some SERIOUS dance moves. Click on this for the full effect:

2. We welcomed over 150 people to our Block Party Open House in August – and had a low key but fun and madeleine-filled September back-to-school Open House.

October has in store an “Indian summer” theme, complete with an ice cream truck!

3. On the pastry side, we’re experimenting with a new way to share our passion for pastry: by giving monthly classes using the new Meetup Experiences platform. We have given two classes so far: Chocolate tart in July, and brioche in August. This week we will be doing brioche again because it was such a smash hit. People have given us 5 stars and lots of positive feedback about how much they love the class. Not to brag. Well, kind of to brag.

Hope to see you soon at the Banana Farm!

Look! It’s our cookie squares – just MORE of them in one place! A colorful bag of 15 crunchy square-shaped cookies filled with a soft, delectable chocolate ganache and some other delightful ingredient. Pop-able, shareable. Great to bring to your in-laws’ house of dinner or if your heart is full of generosity for your coworkers. Individually wrapped so they’ll stay fresh and don’t stick together.

Not that they’ll last. Sorry not sorry.

We’re pretty excited to say that they are hitting shelves across America RIGHT NOW!

Find *Le Cookie Bag* at Food Emporium, Foodown, Safeway (NorCal), Kings Food Market (NJ), Roche Bros (Boston), City Acres Market (NY), Balducci’s, Brooklyn Harvest, Mekelburg’s, C-Town, Gourmet Garage… and new spots each day! 

-Laure

Yoo-hoo, Bay Area friends! Get our cookies delivered to your door all summer long with our buds at Good Eggs! Use promo code micheletaugustin for $20 off your first order. Boom!
 

Hint: there’s also a free sample available when you’re shopping – so make sure to cash in to get free Dark chocolate 4 Cookie Squares!

-Alix 

I mean, cookies and coffee are always a home run. But how about American’s fave craft coffee and 4 buttery shortbread cookie squares straight from France? Grand slam. [Look how American we are now with our baseball metaphors.] We are TICKLED to have our Milk chocolate and melty caramel squares in all Pete’s Coffeebars – find them up at the counter!

To locate a Peet’s Coffeebar near you, check out their locator. [We’re not in their franchised locations, but you can still try to beg them. Couldn’t hurt.]

Find a them? Snap a pic and post to Facebook, send on Instagram DM or email it to me at tonio@micheletaugustin.com. I’ll send you a treat in return!

-Alix

Tomorrow, the Banana Farm’s monthly cookie party will be cancelled in the name of American independence. But don’t despair! Our 1st-Thursday-of-the-month tradition continues in August, for our first-ever block party on 4th Street. We’ll be setting up outside with cookies [duh], drinks, new snacks to try from around Brooklyn, entertainment [more detes SOON]… and we hope you’ll join us!

It’s free [as usual], but plz sign up on Eventbrite so we can plan for ya!

-Lily

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