Design Diaries: Le Cookie Bag - Michel et Augustin

You might not even have known this, but we have a bag of 15 Cookie Squares. It’s a format that is specific to the US market – because in order to be a competitive cookie, we need to be in the actual cookie aisle! (Our other cookie formats live at the checkout or in cafeterias.)

Le Cookie Bag comes in 3 vibrant colors and delicious flavors, and is the perfect format for people who want to savor our cookies one at a time, or (gasp!) even share them with others.

The best part is: the bags are FLYING! I’ve started working on getting a second version of the packaging out the door for our next production.

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