Sales Spotlight: Building Visibility at Safeway - Michel et Augustin

Great news: we are officially in Safeway, a large supermarket chain on the West coast! Woo-hoo!

HOWEVER, getting our cookies to move quickly in new stores – and building cookie love among consumers in a relatively new market – can be a challenge. So we’ve done a few things:

1. A Facebook Live with Safeway in their test-kitchen: Lily went to teach Maria how to make our shortbread, with ingredients you can find in your kitchen! Watch it here.
2. A temporary price reduction (TPR) for September-October ($4.49 from $5.99). And bright promotional labels. These should be verrrrry compelling.
3. In-store demos with our brand ambassadors.

We are very optimistic – send us some good vibes!

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