Strategic Shifts: All About the butter! - Michel et Augustin

You might have noticed that we are leaning into our star ingredient like never before. That’s right: the Troublemakers of Taste are going all-in with BUTTER!

The fact that we use real butter is a huge part of what makes our cookie squares so delicious, giving them that home-baked taste. As it turns out, it is also quite unique in the American market to have cookies in the supermarket made with the real deal.

Wait, is anyone unconvinced about how rad butter is? Read THIS, we say!

More to come! Stay tuned.

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